AbbpayBusiness software
One platform, launched in four markets.
- The challenge
- Abbpay brings accounting, payroll, HR and invoicing together for small businesses. It needed to launch in the UK, Canada, Ireland and Nigeria, each with its own currency, tax rules and customers.
- Our approach
- One design system, localised market by market: currency, tax terms and language change per country, with a shared resource hub behind them. Then we drove demand with search and video ads, Facebook campaigns, social design, explainer films and press.
- What we made
- Outcome
- Four localised websites live, from Making Tax Digital in the UK to Naira payroll in Nigeria
- 62,000+ ad impressions and 401 clicks across two Google Ads campaigns, from Abbpay’s own ad reporting




















